Thursday, 9 December 2021. The Indonesian Innovation Talent Program is a funding program in the form of incentives given to students who are actively studying in Bachelor, Master or Doctoral programs, both in academic and applied fields. This program is aimed at helping finance and realizing innovation and increasing the nation's competitiveness, developing the Independent Learning Campus Merdeka (MBKM) and accelerating the completion of the study period.

One of the UNIPMA students who successfully passed the 2021 Indonesia Innovation Talent Program is Anggi Cahya from the Accounting Study Program of the UNIPMA Faculty of Economics and Business. Anggi gave a training entitled "Optimizing Creative Digital Marketing as a Business Strategy for Sambel Pecel Madiun SMEs".

The training was held on Monday, December 6, 2021 and presented resource person Muh. Nur Lutfi Azis, S.Kom., M.Kom from the Informatics Engineering Study Program, Faculty of Engineering, UNIPMA. This activity took place at the EJSC Bakorwil building, Madiun City. The participants in the training were 10 people from MSMEs in Madiun.

Anggi Cahya, the Chief Executive of the activity, said that the purpose of the training activity was to increase market share, reach wider, cheaper and more effectively. In addition, now is the era of the industrial revolution 4.0 so that all transactions already use technology in order to enter the global market.

“I say thank you very much to the accounting lecturers, especially Mrs. Puji Nurhayati, S.E., M.Si, as my supervisor. So that I can carry out the activities of this innovation talent program well and smoothly,” he explained.

Furthermore, Anggi also hopes that with this training on Optimizing Creative Digital Marketing as a Business Strategy for Sambel Pecel Madiun SMEs, the Sambel Pecel Madiun business will provide an understanding of the importance of digital marketing, provide tips for selling online, and register entrepreneurs on marketplaces and social media.